Welcome Joel!

We are pleased to welcome Joel Patterson as our new Account Manager. Joel started his retail career at Music World in Ontario over 3 decades ago. After growing that company to over 100 stores, he moved to Western Canada to head Store Development for the Forzani Group (Sportchek, Sports Experts, Atmosphere). Since then, he has led the Real Estate teams for such Retailers as West Marine, Vans, Disney, The Children’s Place Canada, and Canopy Growth among others. Joel has extensive experience in Canada and US in all aspects of Store Development including Real Estate, Design and Construction.

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Manon Parisien
Frank And Oak Partners With Aurora for North American Expansion

Montreal-based digital-to-bricks retail sensation Frank And Oak is expanding in North America and Aurora’s Jeff Berkowitz is leading the search party. Following New York-based Unified Commerce Group’s recent purchase deal, the team and founders, Hicham Ratnani and Ethan Song, are pursuing an exciting path forward to add to their existing handful of Canadian stores and move forward as a global brand.

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Joanna MacLellan
Uniqlo Opens Its Massive New Montréal Flagship As It Enters the Québec Market

Japanese fashion retailer Uniqlo has opened its first Montréal store — the largest Uniqlo store in Canada and features several Canadian firsts. The store is hoped to give an injection into downtown Montreal’s retail which has struggled due to the COVID-19 pandemic as well as because of extensive construction to revitalize Ste-Catherine Street West. Located at the recently overhauled Montreal Eaton Centre, the flagship spans more than 40,000 square feet over two levels with about 32,000 square feet dedicated to retail space.

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Joanna MacLellan
Sherway is the Next Stop on Swarovski’s Crystal Studio Expansion

Swarovski has opened its first Canadian Crystal Studio retail location at CF Sherway Gardens in Toronto, marking the continuation of their global rollout of digital concept stores. The heritage retailer's global initiative will combine brick-and-mortar retail and virtual components for a modernized and interactive shopping experience. Swarovski's latest retail offering elevates the in-store experience by providing a highly interactive and socially focused environment.

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Joanna MacLellan
Remembering Our Friend and Colleague Ashley Lebofsky

We were deeply saddened at the sudden passing of our friend and colleague, Ashley (Lebofsky) Miller on March 13, 2020. Ashley was an extraordinary woman, highly-respected in our industry and a true force to be reckoned with. Her impeccable style, dogged persistence and enthusiastic negotiating skills were legendary but her greatest joy in life revolved around her husband, Jeremy and their two beautiful children, Liam and Olivia.

The loss is immeasurable but so is the love left behind.

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Joanna MacLellan
A Warm Welcome To Catherine Deslauriers

We are excited to welcome Catherine Deslauriers to the Aurora team. Catherine is a Leasing Consultant with over 15 years of diverse experience in advertising, marketing and technology. She excels in client relations, utilizing her communications skills and diplomacy to achieve top results. A fashion and retail expert, Catherine previously founded Happy Legs and her pragmatic and entrepreneurial spirit drives her to constantly excel and motivate her team.

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Joanna MacLellan