Roots Uses Aurora’s Expertise to Open Six Roots Kids Pop-Up Shops

Our own Jeffrey Berkowitz is handling the placement of six Roots Kids pop-up shops in time for the holiday season. For its second quarter that ended in early August 2020, Roots reported that sales were significantly impacted by the Covid-19 pandemic, most notably the temporary closure of the company's North American stores. Due to the ongoing pandemic situation, the premium outdoor-lifestyle family brand did not address any plans for additional stores, however, with Aurora’s help the company is opening about six temporary Roots Kids locations during the Christmas season. The Roots Kids pop-up stores are located in larger regional malls in Ontario. The sizes vary due to the availability of sites.