Mackage Opens First UK Standalone Store

Luxury outerwear brand Mackage has opened its first-ever standalone UK store with a pop- up in Chelsea, London. The Canadian brand will sell its range of men’s and women’s outerwear from a store on Sloane Street for six months. Prior to the standalone store, Mackage operated in the UK through concessions with luxury department stores such as Harrods and Selfridges. The pop-up is designed to give customers the opportunity to experience and purchase Mackage’s apparel in its own dedicated store. The brand is also using the pop-up as a test base to see how customers respond to the store location and offering.