Nazia Surti introduced the Beauty First day spa in 2012 as a kiosk format in the Burlington Mall in the affluent Burlington suburb west of Toronto. That location became a 2000 square foot spa in the mall in late 2017 and with the opening at Dixie Outlet Mall in Mississauga and in the Yonge Eglinton Centre in North Central Toronto, both in 2018, the chain now counts six full-service spas in malls in Southwestern Ontario. Each location features a wide range of spa services, including threading, waxing, tinting, lash extensions, lash lifts, microblading, facials, etc. Beauty First is planning continued market growth and has tapped Jeri Brodie of Aurora Realty Consultants to handle its real estate search. At this time, the expansion will remain in the Ontario market. The focus is on highly visible sites in enclosed malls and the required size is in the 1200 to 1600 square foot range.