WHAT'S NEW


Passionate & Fresh Prepared…La Prep
Monday, December 3, 2018

SOURCE: DEVELOPERS & CHAINS

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La Prep is a quick service café concept with the look and features of an upscale bistro. Ranging in size from 400 square feet to over 1500 square feet, the units specialize in freshly prepared sandwiches, salads, baked goods and specialty coffees. Breakfasts, lunches and desserts are all available, for those seeking healthy, fresh options or in need of a decadent treat.  Operating since 2010, in late Summer 2018, Le Prep kicked off a rebranding, adopting the La Prep Social Bistro banner to identify those La Prep locations that include seating. The new concept features a clean, upscale design with warm, bright colours, comfortable seating and displays to accentuate the fresh sandwiches, salads, hot meals, baked goods and signature beverages.  In addition, the chain’s kiosk-style units are marketed under the La Prep Fast & Fresh banner.  The franchise presently operates about 50 locations from Quebec to British Columbia in malls, office towers, in high traffic street front and plaza locations as well as non-traditional locations such as universities, airports, hospitals, etc.  La Prep is now planning growth in the Quebec market, adding to its about 15 locations in the province.  Jean-Francois Thibault at Aurora Realty Consultants Inc. has been retained to handle the chain’s site selection in Quebec. The franchise concept is sourcing franchisees and high profile sites in the larger urban centres. The units locate in urban street front locations, malls, office towers and mixed use projects.  Markets with high daytime pedestrian traffic are targeted.