SOURCE: DEVELOPERS & CHAINS
In 2003, Juliette Brun opened the first Juliette & Chocolat specialty chocolate café in Montreal’s Latin Quarter in Quebec. The unit was reported to be the first chocolate bar in the province and it featured the different chocolate flavours from around the world. Since then the company has achieved strong success and growth and presently counts eight cafés in the greater Montreal area. The cafes specialize in a unique chocolate experience with a variety of homemade hot and cold beverages, brownies, fondues, fondants and more along with a lunch and dinner menu consisting of a variety of salads and buckwheat crepes. The company also sells high end chocolate products, macarons, deserts in a pot, trifles, profiteroles, rochers pralines, chocolate mousses, etc. The company has also added a Chocolate Lab in Longueuil in Montreal’s South Shore area to supply the cafes with the unique offerings. The chain has now launched a franchise program to take its growth to the next level. In addition to potential franchisees, Juliette & Chocolat is seeking additional locations focusing on high traffic areas, major malls, lifestyle centers, street front locations as well as any type of project with an abundance of restaurants. Units are generally in the 3000 to square feet to 3500 square feet, depending on location. Valentino Teoli and Karen Szulc of Aurora Realty Consultants have been retained for site selection in Canada.