WHAT'S NEW


First in Canada & in Mall – Reformation
Monday, May 13, 2019

 

SOURCE: DEVELOPERS & CHAINS

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California-based ladies’ sustainable limited-edition fashion and accessory chain, Reformation is entering the Canadian market later in the Summer with a 1650 square foot unit in Yorkdale Shopping Centre in Toronto.  Traditionally a hi-street retailer, the ten-year old chain designs, and manufactures in Los Angeles, a selection of casual fashion, wedding/party collections, accessories, etc. made with sustainable fabrics. In addition to the apparel, last week, Reformation added a footwear collection introducing about eleven styles of shoes ranging from sandals to heels, all made with eco-friendly and sustainable materials.   With its most recent opening in mid-December 2018 on NE 1st Ave. in the Miami Design District, the chain counts 14 stores operating on hi-streets in California, New York, Massachusetts, Texas, Washington DC and Florida.  Jeffrey Berkowitz at Aurora Realty Consultants, who is responsible for the chain’s real estate selection in Canada, notes that there is no timing set for additional stores in Canada yet.  The Reformation stores will operate in 2000 to 3000 square foot locations in hi-street locations.