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Cyclebar – Boutique Fitness Concept Expanding In Canada
Thursday, March 14, 2019

SOURCE: RETAIL INSIDER

 Cyclebar, a US-based network of premium indoor spin cycle studios, is looking to expand its presence in Canada with a second Toronto-area location.  The fitness concept’s first Toronto studio opened in March 2017 in the city’s upscale Leaside neighbourhood.

What distinguishes Cyclebar from their competitors is their concierge-level service, high quality audio and visual technology, premium amenities, and access to detailed performance metrics for each rider.  Cyclebar is part of the Xponential Fitness family whose portfolio includes fitness concepts like: Row House, Club Pilates, and Yogasix.

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The company has retained Aurora Realty Consultants to find their next Toronto location; they are represented by Jeri Brodie.  For its next studio(s), Cyclebar is seeking between 2000 – 2500 square feet with 1000 square feet dedicated to studio space.  The studio space should be 25 feet wide with 14-foot ceilings – ideally column-free or with minimal columns.  Cyclebar is open to a two-level space, as well as basement or second level spaces.

In terms of location, Cyclebar is seeking a space in downtown or west Toronto in a safe and densely populated neighbourhood.  Preferred locations will have a mix of residential and daytime employees, easily accessible parking and public transit with average household income ranging from mid to high levels.

The integration of technology into fitness is a common thread we are observing with these niche fitness concepts.  Both Cyclebar and Orangetheory offer members access to performance metrics that can help improve their workouts and show them results in a way that is not loss of inches or pounds.  With Cyclebar, members receive an email after every class with their CycleStats which includes metrics like: calories burned, power and RPM.  The wearable technology utilized by Orangetheory allows instructors to determine in real time if a member is overworking themselves or is not performing at the level they know they could.  By making this type of data available to their members, Orangetheory and Cyclebar are able to further distinguish themselves from the competition.